Remember when exporting
Is your company in the process of expanding internationally?
In that case, it might be a good idea to review your logistics and the markets you'll be covering. Because there's a great deal to think about when it comes to exports. Here are some tips and advice.
- As far as possible, choose a logistics partner that covers the same region that you're going to be active in. The fewer shipments, the less administration.
- Predefined schedules, or full flexibility? Check this with your logistics partner and weigh flexibility against cost to see what your particular company would benefit most from. Don't underestimate the value in promising your customers "if you order today, you'll get your goods tomorrow" in terms of service.
- Also, look at how your logistics partner copes with rapid changes in volumes during seasonal peaks and whether there are effective procedures and processes in place for this. This applies to both delivery precision and delivery reliability. Also, ensure that the logistics company has well-functioning information and control systems so that you can constantly monitor your shipments. This is most often straightforward in the Nordic region but usually doesn't work as well outside of it.
- Get to know the market you're exporting to! What are consumer purchasing behaviors like, for example? There can be major differences between the various countries – which poses different challenges for different markets. For example, in Germany, returns are extremely common, so it's important to have a logistics partner that can cope with this.
- A further challenge is all the legislation and regulations surrounding exports – these can also vary greatly between different markets. Certain countries, for example, have very strict restrictions when it comes to importing health products.
- Also, find out which payment methods are applicable in the country and how payment will be handled logistically and administratively. What is the culture in terms of paying invoices?
- Finally, it's especially important with exports to have adequate insurance coverage for both goods and transportation. This is true for your own company and that of your logistics partner.