The E-barometern
E-barometer – Statistics, Analysis and Trends in E-commerce
PostNord follows the development of Swedish e-commerce in collaboration with HUI Research. The results are presented every quarter in the PostNord E-barometer report.
Statistics on E-commerce in Sweden
The E-barometer Q2 provides a timely, data-driven overview of how Swedish e-commerce developed during the second quarter of the year. Drawing on statistics from Swedish online retailers and insights from consumer surveys, the report highlights and summarizes the most significant developments and trends in the market.
Insights and Market Analysis
This edition focuses on the customer journey, featuring dedicated sections on payments, deliveries, and returns. The report includes an interview with Adyen on how payments are becoming increasingly data-driven, while Google shares insights on how businesses can strengthen their data foundations in an AI-driven world. The report also includes market analyses covering nine e-commerce sectors.
E-commerce Trends
The report highlights current trends shaping the e-commerce landscape and includes two future scenarios for the Swedish e-commerce market through 2027.
E-barometern Q3 2026
The English version of the E-barometern Q3 report will be available in mid-December. The report focuses on inventory management and promotional activities, featuring dedicated sections on Black Week, the Christmas shopping season and the growing role of AI in e-commerce.
Do you have questions about the report or want to give feedback?
Feel free to email ebarometern@postnord.com.