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The E-barometern

PostNord follows the development of Swedish e-commerce in collaboration with HUI Research. The results are presented every quarter in the PostNord E-barometern report.

The E-barometer presents the e-commerce development for Q1 2025, based on data from Swedish e-retailers, along with external analysis for nine e-commerce industries  

The report summarizes what is happening in international e-commerce, sustainability and circular e-commerce. Three areas that are highly relevant in e-commerce today with increased international competition and a strongly growing second-hand market.

The E-barometer contains an interview with Plick's CEO, Jimmy Heibert, where he talks about the growing role of second-hand in an uncertain economy and how Plick combines tech, community, and sustainability to meet the needs of young people. Google's Industry Manager for Retail, Håkan Löfgren, describes how the retailer can grow in an increasingly turbulent and uncertain market.

The Q1 2025 report (pdf) Read earlier reports

Do you have questions about the report or want to give feedback?

Feel free to email ebarometern@postnord.com.