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The E-barometern

PostNord follows the development of Swedish e-commerce in collaboration with HUI Research. The results are presented every quarter in the PostNord E-barometern report.

PostNord follows the development of Swedish e-commerce in collaboration with HUI Research. The results are presented every quarter in the PostNord E-barometern report.

The Q3 report contains an analysis of the world for nine e-commerce industries and gives you a clear picture of how Swedish e-commerce is doing ahead of the most intense sales period of the year.

In addition, Mio CEO Björn Lindblad talks about their omni-journey, Ted Schönbeck, CTO at Google Sweden, shares insights on how AI agents are revolutionizing e-commerce and AI expert Bengt Wessborg tests agent technology in practice.

The Q3 2025 report (PDF) Read earlier reports

Do you have questions about the report or want to give feedback?

Feel free to email ebarometern@postnord.com.