Addressed Direct Mail

Create engaging offers, provide inspiration through catalogues, send discount codes or samples. When you send ADM, your message has maximum impact.

Boost your customer relationship with Addressed Direct Mail

Do you want to drive traffic to your e-commerce and physical store? Then Addressed Direct Mail is what you need.

Reach the right target group

You select the exact target group you wish to communicate with and there is no waste.

Create engagement

You can inspire engagement through creative mailings.

Complex messages?

No problem – recipients themselves decide when it is the right time to read them.

Do you want to generate commitment through your communication? With Addressed Direct Mail (ADM) you can both build relationships with existing customers, identify new customers in your target audience, drive traffic to your website and attract customers to your store. You reach your customers without being intrusive. Simply and effectively.

With Addressed Direct Mail you can decide for yourself how you want to design your message. Maybe you want to inspire people to make purchases with a catalogue or magazine? Or why not send out personal offers, discount codes or samples? There are almost no limits to how creative you can be.

There are many advantages of Addressed Direct Mail. You reach precisely the right target audience. You can make selections based on age, gender, purchasing power, car ownership, interests, lifestyle and much more. It is easy to adapt the message so that it becomes more relevant to the target audience and arouses their interest. Also, recipients themselves can decide when, where and how they want to receive the mailing. This helps ensure that your recipients take in your message and take action based on it. If you have no customer database of your own, we can help you with finding addresses that match your target audience through the Addresses service.

Content and labeling

ADM mail items may only contain advertising. Advertising means messages whose content has been produced with the sole purpose of marketing products or services and does not entail any obligations for the recipient.

With Addressed Direct Mail you can reach all recipients all over the country, both consumers and companies. Both the name and postal address of the recipient and sender must be visible on the mail item. Each mail item must be labeled with a postage indication and a “B” to the left of the postage indication as per the clichés that can be downloaded.

What is known as a clear space must be left on the mail item. This means that you leave space on the envelope where we print a sorting code. You can read more about clear spaces and labeling in the document How to send items correctly with PostNord (pdf in Swedish).

Handing in

You can hand in your mail items as unsorted or sorted shipments. When you hand in your items, you bring with you a printed shipping note (if you have generated electronic invoicing data) or physical invoicing documentation. A sample copy of the mail item must always be handed in along with the invoicing documentation. The sample copy must be an unaddressed and open mail item. 

Among our fact sheets, for example, Adresserad DR (Addressed Direct Mail), is a pdf with a list of drop-off points and letter areas.


ADM is normally delivered no later than the fourth working day after the consignment date, along with other mail by PostNord’s mail carriers.

You can also choose to send your mailings in an environmentally sound way using Climate Efficient ADM at no extra charge. You label Climate Efficient ADM items with a special cliché that can be downloaded. Mail items that cannot be delivered are recycled instead of being returned, and the distribution is climate-compensated.

To send mail items with our climate-economical labeling, the following applies:

  • Actors in all parts of the chain must be certified to ISO 14 001 or equivalent.
  • Paper and envelopes must comply with the Nordic Ecolabel criteria or equivalent.
  • The printers must comply with the Nordic Ecolabel criteria or equivalent.
  • The mail item and its contents must be recyclable as paper, cardboard or plastic.

What does the service cost?

Information about prices (In Swedish)

Want to know more about ADM?

We would be happy to tell you more about addressed direct mail. Simply enter your details in the form and we will contact you.

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