Skip to content Go to main navigation Go to language selector

This website uses cookies. Certain cookies are necessary for the website to work optimally. Others are used to optimize your user experience and enable us and our partners to provide you with relevant advertising. By clicking “I consent”, you consent to our use of cookies and processing of your personal data according to our privacy policy, which you can read here. In it, you can also read more about how you can erase or block cookies and revoke consent. Read more about our privacy policy and cookie policy.

People at a café photographed from above. People at a café photographed from above.
Advertising and analysis service for businesses

E-commerce Analysis

Get started by contacting us
Benefits with E-commerce Analysis
  • Analyze your target audiences to improve your e-commerce.
  • Opportunity to choose a small or large analysis.
  • Can handle large amounts of customer data for more a in-depth analysis.
Improve your e-commerce with the help of our E-commerce Analysis.

Would you like to improve your e-commerce? Our analysis tool makes it possible for you as a company to gain greater knowledge of your customers.

We have delivered more than 20 million parcels in recent years to all of Sweden’s postcode areas. We know which industries the senders are in and which parts of Sweden the goods have been delivered to. We combine this knowledge with previously established facts about lifestyle groups from Conzoom and population facts from Statistics Sweden.

The analysis is made in PostNord’s analytics offer, and shows where you can find the most interesting target audiences. You simply need to provide us with the postcodes of your existing customers. There are two levels of e-commerce analysis:

Basic – rapid analysis

We base the analysis on the postcodes of your existing customers. Based on these you will get information on the lifestyle groups your customers belong to. This provides you with a good basis for decisions on which of your existing and potential customers you should work up and how you should communicate with them.

In-depth analysis – large amounts of data

In-depth analysis involves analyzing lifestyles and facts from Statistics Sweden in greater depth, giving greater precision when selecting potential target audiences. You can opt to analyze your entire customer base or part of it.

Direct mailing (DM) – an effective way to drive traffic to your website

Would you like to know which target audiences your company should contact in order to gain new customers, or how you can get your target audience to visit your company’s website? Several studies show that direct mailing is an effective way to do this. Based on the analysis, proposals are presented for how you should proceed. We have a broad range of DM solutions and can provide support in all areas, from planning to campaign follow-up.

Get started with e-commerce analysis

Fill in your details (the form is in Swedish) and we will contact you and tell you more about how you can analyze your target audiences to achieve more profitable e-commerce.

Related services

Advertisement and analysis
Two people discussing at an office.

Area Analysis

Gain insight into the type of people living in a particular area.

Advertisement and analysis

Customer Analysis

If you want to get a better insight into your customer base.

Advertisement and analysis

Transaction Analysis

Transaction Analysis gives you better insight into your customers' consumption habits, where your most important customers are and where they live.

Advertisement and analysis

Impact Survey

Provides you with insight into what worked well in your campaign and what you could do even better next time.

Advertisement and analysis

Response Analysis

If you want to analyze which customers responded to your mailing.