E-commerce reports

E-commerce in Europe

Since 2014, PostNord has published the annual report E-commerce in Europe, tracking the development of e-commerce in a number of European countries. The report is based on the results of consumer surveys conducted in the different countries during the month of May 2020. It is written in partnership with HUI Research, a consultancy.

E-commerce in Europe 2020

2020 has been a remarkable year, in many ways, due to the corona pandemic. E-commerce too, has been radically affected by this extraordinary situation in which a majority of people spend much more time in their own homes. This year’s report covers the topic of how the pandemic has affected e-commerce, as well as a number of other topics.

A few selected facts from the report:

  • Between 19 percent (Denmark) and 44 percent (Spain) of consumers said that their e-commerce transactions have increased as a result of the pandemic.
  • Between 9 percent (Norway) and 30 percent (Spain) of consumers said that they have started buying groceries online during the pandemic (who have not previously done so).
  • The Netherlands and Poland have the consumers with highest expectations in terms of fast e-commerce deliveries (1–2 days). 
  • In Poland, 38 percent of consumers prefer having their products delivered to a parcel locker, compared to 20 percent in Denmark, and 2 percent in Sweden.

Get the report E-commerce in Europe (pdf)