E-commerce before the purchase
The experience when shopping online is becoming increasingly important for your customers, and a crucial part of the purchase being completed may be whether or not the delivery options are simple and clear. Already prior to the purchase, the customer wants to know when, how and where the delivery will be made, who is responsible for it and, of course, what it will cost.
Give some thought to the functions you want to have in your e-commerce system and remember that they should reflect the level of ambition with your business. The e-commerce platform itself should support these functions, as well as important general functions such as mobile customization.
Flexible delivery for your customers
For new or incidental customers, the opportunity to choose the delivery method can make or break the decision to buy. Making choices should be easy and there should be multiple options. We help you make it easier for your customers by providing solutions that give more options when purchasing and arranging deliveries.
The Retail Week survey/E-barometer 2018* show that
- 85% feel that it is important to be able to choose how their purchase will be delivered.
- 93% want information on how and when delivery will take place.
- 74% would shop more often if they had more control over the delivery.
- 87% are of the opinion that simple return procedures are an important aspect when making a purchase from an online shop.
Be clear about the possibilities that exist relating to delivery. At the checkout, can you say when, where and how your customer will receive the delivery?
More information about flexible delivery for your customers.
Make your e-commerce site mobile friendly
Customizing your e-commerce site for use on cell phones means much more than just providing the same thing on a smaller screen. Cell phones are used in a completely different way than computers, which also means that there are completely different challenges.
Select e-commerce platform
There are currently a variety of e-commerce platforms to choose between – from free variants to professional systems. Generally, there are three categories of platform solutions:
- Standardized platforms – complete solutions with different functionality.
- Open source – systems with public source code; this results in lower costs but requires technical expertise.
- Build your own, for example with external help – such as from a consultant or web agency.
Give some thought to the functions you want to have in your e-commerce system and remember that they should reflect the level of ambition with your business. The platform should support these functions, as well as important general functions such as mobile customization.
Delivery Checkout is a widget for the e-retailer’s online store, which makes it easy for the consumer to choose how the purchased product is to be delivered.
More about Delivery Checkout.
Select transport administration system (TA system)
Put simply, a transport administration system is a data system that is used to book transports with a carrier, print out shipping documents, and track shipments. There are a number of TA suppliers on the market, and PostNord has its own TA system, called Pacsoft Online.
Select shipping supplier and delivery methods
The needs relating to delivery methods vary depending on the business. Questions you can ask when deciding are if you ship frequently, if your goods are bulky or if your goods are very valuable. If you want to get started quickly and easily, and send just a few shipments each day, PostNord offers a variety of ways to ship them.
Getting started with the Send Direct.
Six tips for better e-commerce
Creating a seamless purchase process that meets the customer’s every need – from purchase to delivery – is important for today’s e-commerce customers. We have developed six recommendations for improving your customers’ shopping experience.
Read our guide Six steps for better e-commerce.
ecNOW – a holistic solution for e-retailers
ecNOW is a holistic solution for e-retailers who want to simplify their everyday life. It provides tools and an overview for cost-effective customer communication along with a scalable logistics and warehouse solution. Everything needed to allow e-retailers to be able to fulfill their promises to customers. Now has been developed for small and medium-sized e-retailers. By utilizing economies of scale, we can offer cost-effective services and products. In our Now house, the services are divided into different categories.
More information about ecNOW.