Area Analysis

Area Analysis provides information about the type of people who live in a particular area.

Gain insight into the type of people living in a particular area

Do you know who lives in the area around your store, or recently-established business? If you do not have a customer directory on which to base your analysis, you can make use of the Area Analysis service to do this.

  • Gain an insight into who lives in a particular area, so you can better design your message and generate interest.

  • Gain an understanding of whether a particular area should not be targeted, because people within your target audience do not live there.

  • Save money by avoiding targeting the wrong audience using the wrong message.

  • Insights into which people live in an area ensure a better impact for your campaigns and thus a higher ROI.


By identifying the demographics of the people living in a particular area, you can better customize your message to the target audience. It also provides insight into whether a particular area should not be targeted, because people within your target audience do not live there.

The analysis provides insight into the type of personas living in a particular area. For example, these can be pensioners, families with children, young couples, wealthy 40+, etc. By segmenting potential customers who live in your chosen area, you get a better idea of what kind of messages should be used to attract them and generate interest.

How the analysis is carried out:

The selected area is compared in a comparison base to clarify exactly what characterizes the area. The analysis is performed by PostNord analysts using our DM analysis tool. You get a presentation of the analysis in the form of a report in PowerPoint.

Example of content in the report

  • Who lives in the area close to your store?
  • What types of lifestyle do the residents there have?
  • Which groups may be interested in your product/service?
  • Which age groups live in the area?
  • What family structure do those who live in the area have?
  • What levels of income do they have?
  • What is their current life phase (are they married, do they have children)?
  • What consumption pattern do they have?
  • Which activities and interests do they pursue?
  • Do they want to receive advertising or not?
  • Do they have a car, boat or holiday home?
  • What views/values do they have?
  • What media and internet habits do they have?


You can obtain an analysis and a report based on the analysis from SEK 20,000 (excl. VAT).

Would you like to order an analysis?

If you are a service agreement customer, you can order an analysis via your sales representative. Other customers can contact us via the form or call customer service on 0771-333310.

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