Optimize your campaigns with PostNord’s analysis tool
Improve your campaign results by analyzing your target audience, and how you can improve the strategy prior to your next campaign.
Do you know how your campaigns are perceived by your customers? Do you know, for example, why some people are interested in what you sell, while others are not? We can help you measure the impact of your campaigns, to give you insight into how well your campaign worked.
To achieve the maximum impact with a campaign, it is important to carry out an analysis before and after it. Measuring the impact after mailings is also important, for assessing how well your campaigns have been received.
Before the campaign – selection
Before the campaign, you need to find out more about the target audience in order to be able to fine-tune the message and activities correctly. If you have a customer directory, we can help you analyze and group the customers based on where they live, in which customer segments the most important customers are located, how much they spend when shopping, and similar parameters.
After the campaign
After the campaign, it is important to find out how well the campaign worked, by following up which customer segments responded best and how the strategy can be improved for the next campaign.
After the campaign, it is important to find out how well the campaign worked, which customer segments responded best, and how the strategy can be improved prior to the next such activity.