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PostNord's Cookie Policy

A cookie is a small text file saved on your computer or similar device such as a tablet or smart phone.

What is a cookie and what is it used for?

A cookie is a small text file saved on your computer or similar device such as a tablet or smart phone.

Two types of cookies are used on postnord.se: persistent cookies and session cookies. Persistent cookies are stored as a file on your computer for a certain period of time until the website visitor, or the server that sent the cookies, erases them. Session cookies are only stored temporarily while the visitor browses a website and are erased when the browser is closed.

Cookies can either be first-party cookies or third-party cookies. First-party cookies are placed by the website you are visiting while third-party cookies are placed by another party/website than the one you are visiting. For example, third-party cookies are often used by advertising networks to identify a particular user and use information about how the user consumes content on the various websites or apps, as well as to display (customised) advertising on the network's websites.

Pixel tags, web storage, mobile identifiers and other similar technologies can also have the same or similar functions as cookies. In this cookie policy, the term "cookie" refers to all cookies, mobile identifiers and similar technologies.

Cookies on PostNords websites and apps

The following list contains the types of cookies used on postnord.se and in PostNord's apps, their functions, the purpose of collecting the data and how long collected data are kept for.

Marketing and advertising cookies

Purpose and data collected

Marketing and advertising cookies help us analyse and track visitor behaviour so that we can deliver customised content and functions based on user choices and previous visits to the website.

Such cookies are also used for so-called re-targeting. This means that we identify you on our website via the cookie and, when you are on another website, are then able to show you marketing from us. For example, we can use Facebook Pixel to show you marketing on Facebook in this way. We can also choose not to show you any marketing and instead direct our marketing towards those who have not yet visited our website. These cookies can also help with customised marketing; e.g. by marketing products/services/functions you have shown an interest in on our website by clicking on information about these products etc.

The data collected are your IP address, i.e. a unique ID (combination of numbers and digits) that identifies you when browsing on other websites; this ID is used for the re-targeting explained above.

Cookies

Google Ads, Floodlight (third-party cookie) and DV360 (third-party cookie) are used for targeted ads that are relevant for the visitor across the web. Read more about advertising via Google and how you can change your advertising settings to turn off customised marketing.

Facebook Pixel (third-party cookie) is used to analyse the effectiveness of advertising, to create customised audiences and to optimise advertising. Read more about advertising via Facebook. You can choose not to receive customised marketing by changing your advertising settings when signed in to your Facebook account.

Adform (first-party cookie) is used to measure the effects of the advertising and to identify visitors' interest in products in order to display more relevant advertising for specific audiences. You can choose to opt-out from using Adform’s cookies.

Humany (first-party cookie) is used to analyse visitor behaviour in order to provide the visitor with relevant content on the web.

Marketo (first-party cookie) is used to analyse and track visitor behaviour in order to deliver customised content and functions. Read more about Marketo's functions and how you can choose to opt-out from the use of such cookies.

Pardot (first-party cookie and third party cookie) is used to analyse and track visitor behaviour on our website, such as page views and file downloads, in order to assess potential interest in our products and to deliver customised content and functions. If a user is a recipient of marketing communications, the data can also be used for segmentation of recipients and customization of marketing communications.

Pardot (pixel) is used to track if an email is being opened and if any links in the email are being clicked. This is done to assess potential interest in our products. Email open tracking is handled by an invisible, single-pixel image that inserted into HTML emails. When a recipient opens the email, the image loads, and it is counted as an opened email. If a recipient clicks a link within the email, Pardot counts the email as opened whether or not the tracking pixel loaded. Please note that activating web browser do-not-track-settings will prevent collection of information about email link clicks, but the fact that the email has been opened will still be collected even if the user has activated such settings.

Storage period

Google Ads
NID, 6 months

Adform
0, 24 hours
cid, 2 months
uid, 2 months

Humany
24 hours

Marketo
__mkto_trk, 2 years
trwv.uid, 2 years
trwsa.sid, session cookie
trwv.eml, session cookie

Pardot
visitor_id<accountid>, 6 months to 10 years
pi_opt_in<accountid>, 6 months to 10 years
visitor_id<accountid>-hash, 6 months to 10 years
lpv<accountid>, 30 minutes
pardot, session cookie

Necessary cookies and functional cookies

Purpose and data collected

These cookies are used to provide functions on our website and are necessary to ensure the proper performance of our website, both from a technical and visual perspective. These cookies also help us analyse visitor behaviour on the website in order to enhance user experience and ensure the website's functionality.

Cookies

PostNord's own cookies (first-party cookies) are used to improve user experience on the website and guide the visitor to the appropriate starting point based on previous visits.

Vimeo (first-party cookie) is used to display embedded videos on our website. Vimeo's cookies are used, among other things, to determine whether certain settings or preferences have been chosen by the visitor. Read more about Vimeo's cookies.

Storage period

PostNord
acceptcookies, 2 years
preferedstartpage, session cookie
startpagedirect, session cookie

Vimeo
vuid, 2 years]

Cookies on PostNord's Apps

Purpose and data collected

These cookies help us analyse and track visitor behaviour in order for us to be able to deliver customised content and functions in our apps based on user choices and previous visits to the app. Information from the app can also be used to create targeted advertising for you outside the app, for example on websites and social media.

These cookies are also used to provide functions in PostNord's apps and are necessary to ensure the app's functionality and to compile bug reports.

Cookies

Google Firebase (Analytics), (Crashlytics) and (Dynamic links) are used to collect and analyse information about how the app is used in order to be able to adapt it according to the user’s needs as well as to see what technical errors the app contains and compile bug reports. Read more about Google’s technologies for apps and mobile device identifiers.

Facebook (app links) is used to track user installations of the app and collect information about your use of the app. Information is transferred to Facebook where user data is used to create customised advertising for you. Read more about advertising via Facebook. You can choose not to receive customised marketing by changing your advertising settings when signed in to your Facebook account.

Microsoft Azure (HockeyApp Crash Analytics) is used to create debugging symbols and group crashes in the app. Read more about these functionalities.

Storage period

PostNord's website sometimes embeds content and sharing tools from social networks (e.g. YouTube). The suppliers of these services may thereby come to use third party cookies on PostNord's website. PostNord has no access to or control over these cookies or the data they collect. You should check the websites of the suppliers concerned for further information about these cookies and how you can opt-out of receiving them. For certain cookies, the table above contains links to further information. We encourage you to open these links and read their content.

Analystics cookies

Purpose and data collected

Analytics cookies helps us collect information on how visitors are using our websites and helps us improve our websites. These cookies provide statistics about performance and website visitors. These cookies can be used to count the number of visits and the sources of the website traffic, so that we can measure and improve how the websites work. We can identify which particular pages are most and least popular and can see how visitors navigate around the websites. All the information collected via these cookies is aggregated and anonymous. If you do not give your consent to the use of this type of cookies, we do not see when you visited the websites and will not any receive information about how they are used and work.

Cookies

Google Analytics (first-party cookie) is used to analyse visitor behaviour on the website in order to enhance user experience and ensure the website's functionality. Read more about Google Analytics and how you can opt-out from using such cookies.

Wingify (Visual Website Optimizer) (first-party cookie) is used for A/B testing, scroll depth and click analysis. Read more about Wingify's cookies.

HotJar (Tracking Code) (first-party cookie) is used to create anonymous statistics which PostNord can use to customise its website for our visitors and create a better user experience. Read more about HotJar (Tracking Code) and how you can opt-out from continuing to use HotJar's cookies.

Storage period

Google Analytics
__ga, 2 years
__gat, 1 minute
__gid, 24 hours
__gid, 24 hours
_utma, 2 years
__utmz, 6 months
__utmb, 30 minutes
__utmz, 18 months
__utmxx, 18 months
collect, session cookie

Wingify
v.gif, session cookie
_vwo_uuid_v2, 1 year

Vimeo
vuid, 2 years]

HotJar
_hjIncludedInSample, 1 year

Consent to using cookies

According to the Swedish Electronic Communication Act (Sw: lagen om elektronisk kommunikation) (2003:389), all visitors to a website or app using cookies must be given access to information stating that the website/app uses cookies and informed about how they are used. Visitors must also consent to the cookies being used. You consent to PostNord's use of cookies in the banner displayed the first time you visit our website or by accepting the use of cookies in the app.

If you wish to avoid or remove cookies

You can choose to block cookies via the settings in your web browser, so that it automatically rejects storing of cookies or informs you each time a website requests to store a cookie. You can also delete already stored cookies in your browser. Exactly how this is done differs between different web browsers and you can read more about this in the instructions for your web browser or in the help function available in most web browsers. Some service providers, e.g. Google, also provide their own opt-out tools that you can read more about on their websites (see the links in the table above).

If you are using a mobile device, you can opt-out of using mobile identifiers for certain types of interest-based advertising, including those performed by us, by opening the settings on your Apple or Android device and following the most recently published instructions. If you choose to opt-out, no further data collection or tracking will take place. This means that if at a later stage you decide to reactivate them, we will not be able to continue tracking you using your original ID and for all practical purposes you will be a new user in our system.

Further information about how to manage and erase cookies can also be found on the following websites: www.aboutcookies.org.uk and www.youronlinechoices.com.  

Please note that if you block cookies you might not be able to access all pages and functions on our website or in our apps. It may also affect your user experience.

You can change your PostNord cookie settings at any time.