Skip to content Go to main navigation Go to language selector

This website uses cookies. Certain cookies are necessary for the website to work optimally. Others are used to optimize your user experience and enable us and our partners to provide you with relevant advertising. By clicking “I consent”, you consent to our use of cookies and processing of your personal data according to our privacy policy, which you can read here. In it, you can also read more about how you can erase or block cookies and revoke consent. Read more about our privacy policy and cookie policy.

Advertisement Businesses Domestic

Unaddressed Direct Mail

With Unaddressed Direct Mail (UDM), you reach many potential customers within a demarcated geographic area at a low cost.

To the form (in Swedish)
Benefits with Unaddressed Direct Mail
  • You reach households and potential customers at a low cost.
  • Find potential customers in a certain geographic area.
  • Attract traffic to your store or website and create good business opportunities.
  • Issue civic information of interest to all households.
when you want to spread your message to many people

Do you want to acquire new customers, and drive traffic to your physical store and your online shop with relatively little investment? Then Unaddressed Direct Mail is what you need. 

With Unaddressed Direct Mail, you reach numerous new customers within a demarcated geographic area at a low cost. Unaddressed Direct Mail is distributed to households and companies in specially selected areas on two weekdays each week. As the advertising is not sent to a personal address, it is suitable if you do not have your own customer database, or if you want to reach a whole new target group but do not want to have to buy addresses.

Who do you want to reach?

There are different types of Unaddressed Direct Mail, depending on who you want to reach.

  • UDM (ODR) Standard
    With UDM (ODR) Standard, you reach households and companies that want to receive advertising. Usually distributed on Mondays and Thursdays that are not public holidays.

  • UDM (ODR) Civic Information Aggregated
    If you want to send out non-commercial information, you can use the UDM Civic Information Aggregated service. As the information is not of a commercial nature, you also reach those people who have stated that they do not want advertising. Your information is distributed together with other civic information, and the cover indicates that it is information of importance for everyone.

  • UDM (ODR) Exclusive
    With UDM Exclusive, you also reach companies, offices and farms. UDM Exclusive is usually distributed on Tuesdays, Wednesdays and Fridays that are not public holidays. UDM Exclusive also allows heavier and wrapped items to be sent.

  • Uppslaget
    Do you want to reach nationwide? You can choose to advertise your products or services on the cover provided for UDM Standard items. With Uppslaget you reach approximately 2,7 million households twice a week – a cost-efficient and effective way of reaching nationwide in Sweden. More information about prices, contact people and formats is available in the factsheet below.
  • UDM (ODR) Impact
    Send us a PDF file and we will do the rest. UDM Impact is an A4 sheet with which we help you in every step of the process; you just need to submit your graphic material. If you have your own printing partner, we also offer just distribution of the service. You can contact our customer service for more information.

From idea to print

We would be happy to help you with

  • making your campaign from idea through to final print
  • selecting target groups
  • measuring the impact
  • improvement proposals.

Would you like to make a booking?

Booking and submission times for 2018:

Booking and submission times for 2019:

Would you like to book or find out more about UDM?

We would be happy to provide you with more information about unaddressed mail. Simply enter your details in the form and we will contact you. (The form is in Swedish)
To the form (in Swedish)

Related services

Advertisement and analysis

Addressed Direct Mail (ADM)

Generate involvement with your communication and strengthen customer relationships.