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2007-08-22 12:00

Swedish Posten expanding in Norway

Through its subsidiary, Posten Logistik, Swedish Posten is expanding its operations in Norway. Approx. 700 distribution points where Norwegian consumers can collect packages which they have ordered are being established under the MyPack brand.

Through its new distribution network, Posten Logistik will provide companies with a powerful new alternative on the Norwegian market.
"Many companies have been seeking more alternatives on the Norwegian market and Posten Logistik's ambition is to become a strong Nordic player. This new distribution network strengthens our Nordic presence whilst providing a logical complement to our product portfolio," says Anders Holm, Sales Director at Posten Logistik.
Posten's target group is primarily larger distance sellers who require a strong partner for the entire Nordic market. The Norwegian consumers order goods from companies such as Ellos and Klingel. These goods are sent by Posten to Norway where the packages delivered to a distribution point near the customer.
In Sweden, Ellos sends approx. 3.5 million packages each year to its customers and is thus the country's largest distance selling company. Ellos' customer circle in Norway is large and constantly growing.
"Having a reliable supplier like Posten is extremely important. We also want a supplier covering both Sweden and Norway since our Nordic market does not follow national boundaries," says Leif Johanson, Operations Manager at Ellos.
Posten has an agreement with ICA Norge which means that approx. 400 distribution points are being established in ICA's and Rimi's shops. Some 300 additional distribution points are also being established. Swedish Posten will thereby cover 92% of Norway. The total of some 700 distribution points being established by Posten will be visible under the MyPack brand.
There will be a clear symbol outside all shops so that Norwegian consumers can easily find their way to their distribution point.
Swedish Posten's wholly-owned subsidiary Posten Logistik, will manage packages, pallets and express services throughout the entire Nordic region by means of subsidiaries and the DPD franchise network.
The following can be downloaded below:
High-resolution images of the new brand (photo: Scanpix)
(Anders Holm, Sales Director Posten Logistik, with new brand)
Graphic of Norwegian network FINAL jpgformat 070816.JPG
Images and graphics are free for publication.
Facts about the new brand:
The new brand and name are clear and distinctive. It is intended to be self-explanatory and easy to understand whilst avoiding confusion with other players. The brand colours make it visible. It also has a graphic connection with Swedish Posten and its network of agents.
Facts about Sweden compared with Norway:
Number of households in Sweden: 4,500,000
Number of households in Norway: 2,090,000
Distribution points in Norway: 550 (700 in Norway at the end of 2007)
Post agents in Sweden: 1,600
Coverage in Norway: 92% (with 700 distribution points)
Coverage in Sweden: 100%
Opportunity in Norway to select distribution point: Yes
Opportunity in Sweden to select distribution point: Yes
Notification forms in Norway: AVI or SMS
Notification forms in Sweden: AVI or SMS
Please direct questions to:
Posten Media Relations, tel: +46 8 23 10 10 , e- mail: 
Markus Trautmann, Press Manager Posten Logistik, tel: +46 8 781 74 33,
Posten connects people and organizations around the world by delivering mail promptly, reliably and cost-effectively. We drive value creation by combining conventional postal services and convenient electronic solutions, and integrating these services into customer businesses. With over 4,000 retail service outlets, we provide daily service to 4.5 million homes and 900,000 businesses in Sweden. Every day we handle close to 20 million pieces of mail. With sales of over SEK 25 billion and roughly 30,000 employees, the group is one of the largest in Sweden. The group's parent, Posten AB (publ), is wholly owned by the Swedish Government. For more information, please visit our website at

Last Updated: 2007-08-22 12:00